Bratz Games to Play | www.bratz.com

There’s no doubting the fact that Bratz- the fashionable line of dolls from MGA has taken the industry by storm and revolutionized the lives of countless teenagers.

With the brand diversifying into other modes of entertainment such as movies and video games, the impact of the dolls is set to become even more far reaching.

However, the burning debate over this neo-stylish brand rages on even as its popularity continues to reach newer heights; is it a suitable toy for one’s young daughter who is at a very impressionable age? So does one risk incurring the wrath of one’s growing daughter by depriving her of the doll that everyone seems to possess, or does one take the risk of exposing one’s tender child to sexually aggressive playthings?

MGA entertainment will continue to maintain that their dolls are aimed at the age group of eight to twelve years. However, the ground reality is, children of much younger age, girls from the age group of four to five years are attracted to the glamorous Bratz girls; whom they look up to as fashion idols.

While it is a fact that children are attaining a level of sophistication and maturity far earlier than previous generations; are the values and culture embodied in the Bratz dolls ones that a parent would love her child to be exposed to?

However, the Bratz dolls have successfully managed to break the cliché of the blonde dolls such as Barbie and Cindy and feature girls from varied ethnicities; they also promote friendship and societal harmony.